What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience and are essential for certain website functions.
1. How We Use Cookies
MHYD uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. This policy explains what cookies we use and how you can control them.
2. Types of Cookies We Use
🔒 Essential Cookies (Always Active)
Purpose: These cookies are necessary for the website to function properly and cannot be disabled.
- Age verification status
- Session management
- Security and fraud prevention
- Shopping cart functionality
- Form submission data
Legal basis: Legitimate interest for website functionality
📊 Analytics Cookies
Purpose: Help us understand how visitors interact with our website.
- Google Analytics (page views, session duration)
- Website performance monitoring
- User behavior analysis
- Error tracking and debugging
Legal basis: Consent (can be disabled)
🎯 Marketing & Advertising Cookies
Purpose: Enable personalized advertising and measure campaign effectiveness.
- Facebook Pixel (age-verified audiences only)
- Google Ads tracking
- Retargeting campaigns
- Social media integration
- Email marketing optimization
Legal basis: Consent (can be disabled)
⚙️ Functional Cookies
Purpose: Remember your preferences and provide enhanced features.
- Language and region settings
- Theme preferences (dark/light mode)
- Recently viewed products
- Newsletter subscription status
Legal basis: Consent (can be disabled)
3. Age Verification and Alcohol Compliance
Special Requirements for Alcoholic Beverages
As an alcoholic beverage website, we use essential cookies to verify and remember that visitors are 21+ years old. This is required by law and industry regulations.
3.1 Age Verification Cookies
- ageVerified: Stores verification status
- verificationDate: Timestamp of verification
- verificationMethod: How age was verified
These cookies expire after 24 hours for security and compliance reasons.
4. Third-Party Cookies
Our website may contain content from third-party services that set their own cookies:
4.1 Analytics Services
- Google Analytics: Website traffic analysis
- Hotjar: User behavior insights
4.2 Social Media Platforms
- Facebook: Social sharing and advertising
- Instagram: Content embedding
- Twitter: Social sharing
4.3 Marketing Tools
- Mailchimp: Email marketing
- Google Ads: Advertising campaigns
5. Cookie Duration
Cookies are set for different time periods depending on their purpose:
- Session Cookies: Deleted when you close your browser
- Short-term (24 hours): Age verification, security
- Medium-term (30 days): Preferences, analytics
- Long-term (2 years): Marketing, advertising optimization
6. Impact of Disabling Cookies
Disabling certain cookies may affect your website experience:
6.1 Essential Cookies (Cannot be disabled)
- Website may not function properly
- Age verification may not work
- Shopping cart may not function
- Form submissions may fail
6.2 Analytics Cookies
- Website improvements may be less effective
- Error detection may be delayed
- Performance optimization may be limited
6.3 Marketing Cookies
- Ads may be less relevant
- Retargeting campaigns won't work
- Social media integration may be limited
7. Mobile Apps and Cookies
If you use our mobile app, similar tracking technologies may be used:
- Device identifiers
- App usage analytics
- Push notification preferences
- In-app purchase tracking
8. Updates to This Policy
We may update this cookie policy to reflect:
- Changes in our cookie usage
- New legal requirements
- Technology updates
- Business changes
We will notify you of significant changes by posting an updated policy on our website.
9. Contact Us
If you have questions about our cookie policy or want to exercise your rights:
- Email: privacy@mhyd.com
- Subject Line: "Cookie Policy Inquiry"
- Phone: 1-800-MHYD-NOW
Related Policies
For more information about how we handle your data: