Your Privacy Matters
MHYD is committed to protecting your privacy and personal information. This policy explains how we collect, use, and protect your data when you visit our website or purchase our products.
1. Information We Collect
1.1 Personal Information
We collect personal information that you voluntarily provide to us when you:
- Create an account or register on our website
- Make a purchase or place an order
- Subscribe to our newsletter
- Contact us with questions or feedback
- Participate in surveys or promotions
- Verify your age (required by law for alcoholic beverage sites)
1.2 Types of Personal Data Collected
| Category |
Data Types |
Purpose |
| Identity Data |
Name, date of birth, government ID |
Age verification, order fulfillment |
| Contact Data |
Email, phone, mailing address |
Communication, shipping |
| Financial Data |
Payment card details, billing address |
Payment processing |
| Technical Data |
IP address, browser type, device info |
Website functionality, analytics |
| Usage Data |
Pages visited, time spent, clicks |
Website improvement, marketing |
1.3 Automatic Data Collection
We automatically collect certain information when you visit our website:
- IP address and location data
- Browser type and version
- Device information
- Pages visited and time spent
- Referring website information
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your personal information for the following purposes:
2.1 Legal Compliance
- Age Verification: Required by law for alcoholic beverage sales
- Record Keeping: Maintaining records as required by alcohol regulations
- Regulatory Reporting: Compliance with TTB and state requirements
2.2 Business Operations
- Processing and fulfilling orders
- Payment processing and fraud prevention
- Customer service and support
- Product development and improvement
- Website functionality and security
2.3 Marketing and Communications
- Sending newsletters and promotional materials (with consent)
- Personalizing your website experience
- Conducting market research and analytics
- Social media marketing (age-appropriate audiences only)
3. Age Verification and Alcohol Regulations
Special Requirements for Alcoholic Beverages
As an alcoholic beverage company, we are subject to strict regulations regarding age verification and record keeping. We must verify that all website visitors and customers are 21 years of age or older.
3.1 Age Verification Process
- Date of birth collection and verification
- Government-issued ID verification for purchases
- Third-party age verification services
- Delivery verification by carrier
3.2 Record Retention
We are required by law to maintain certain records for specified periods:
- Age verification records: 3+ years
- Purchase records: As required by state law
- Shipping records: As required by carriers and regulations
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
4.1 Service Providers
- Payment processors
- Shipping and logistics companies
- Age verification services
- Email marketing platforms
- Website analytics services
4.2 Legal Requirements
- Compliance with legal obligations
- Response to legal process or government requests
- Protection of our rights and property
- Investigation of potential violations
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your website experience:
5.1 Types of Cookies
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage
- Marketing Cookies: Enable personalized advertising
- Preference Cookies: Remember your settings and preferences
5.2 Cookie Management
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. See our Cookie Policy for more details.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- SSL encryption for data transmission
- Secure servers with restricted access
- Regular security audits and updates
- Employee training on data protection
- Incident response procedures
7. Your Rights and Choices
Depending on your location, you may have the following rights:
7.1 Access and Control
- Access your personal information
- Correct inaccurate data
- Request deletion of your data
- Port your data to another service
- Object to processing
7.2 Marketing Communications
- Unsubscribe from emails at any time
- Opt out of targeted advertising
- Manage communication preferences
7.3 Limitations
Some rights may be limited by:
- Legal requirements for alcohol regulation compliance
- Legitimate business interests
- Fraud prevention needs
- Contract fulfillment requirements
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.
9. Children's Privacy
Strict Age Restrictions
Our website and services are not intended for anyone under 21 years of age. We do not knowingly collect personal information from individuals under 21. If we discover we have collected information from someone under 21, we will delete it immediately.
10. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
11. Updates to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our website
State-Specific Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). If you are in the European Union, you have rights under the General Data Protection Regulation (GDPR). Contact us for more information about your specific rights.